Current position assessment
Where the business actually stands on profitability, cash, market share and capability. Usually the first surprise.
Service 01
Business strategy and growth planning
Orina works as a business strategy consultant to MSMEs, manufacturers and family businesses across Gujarat. Most companies plan for the next order. We help you plan for the next decade, working backwards from where you want the company to be and deciding what has to happen this year to get there.
Who this is for
You will recognise yourself here.
- Owners who know the current model is running out of room but cannot see what replaces it
- Family businesses preparing for the next generation to take over
- Companies that grew fast and now have systems that no longer fit
- Promoters weighing expansion, diversification or a second unit
- Boards that want an independent view before committing capital
What is included
The work itself
Scope is agreed in writing before we start, so there is never a question about what you are paying for.
Market and competitor review
Who you are really competing with, where demand is heading, and which advantages are defensible.
Growth options analysis
Every credible route costed side by side: organic growth, new products, new markets, acquisition, partnership.
Financial modelling
Each option modelled for capital required, return, payback and what happens if it goes badly.
Strategic roadmap
Three, five and ten year plan with sequence, timelines and the numbers each stage should produce.
Priority matrix
What to do first, what to defer, and what to stop doing altogether.
How it runs
Five stages, start to finish
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01
Understand
Sessions with you and the leadership team, a walk through the operation, and a review of three years of statements.
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02
Analyse
Financial, market, competitor and policy analysis brought together into one picture.
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03
Options
Credible strategic routes built and tested against your capital and risk appetite.
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04
Roadmap
A written plan you can take to a board, a bank or a family meeting.
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05
Support
Quarterly reviews through implementation, adjusting as reality differs from plan.
What you receive
Deliverables
Everything in writing, with assumptions and sources stated so you or your CA can check the working.
- Strategic roadmap document
- Financial projections by option
- Priority matrix
- Quarterly review cadence
Straight answers
What people ask before starting
A first roadmap typically takes four to six weeks depending on how readily the financial data comes together. Implementation support runs longer, usually reviewed quarterly.
Usually yes. Most business plans are written for a lender and describe what you intend to do. A strategy roadmap starts by testing whether that intention is the right one, then sequences it.
Yes. Smaller businesses often benefit most, because they have the least access to this kind of thinking internally. We scale the engagement to the size of the decision.
Often taken together
Related services
02
Financial review & profitability
Fix margins, free up working capital, shorten the cash cycle, and restructure debt so the business can breathe.
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06
Market & industry research
Independent reports on demand, competitors, pricing and industry trends, written for decisions rather than for the shelf.
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05
Mergers, acquisitions & joint ventures
Valuation, partner search and deal structuring, including for units that are struggling and need a stronger partner.
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Is this the one you need?
Tell us the situation and we will say honestly whether this service fits, whether another one does, or whether you do not need us at all.